In 2007 I built FormAlive.com – a form field abandonment tracking utility. Along came Clicktale and several others, but it seemed super cool in theory, but the data ended up being… well – anyone have thoughts? Where are blog posts that show how it moved the conversion needle?
In 2010 – Google Analytics could be configured to do the same thing… yet few people actually know how to do it. I’m wondering if anyone has learned anything from the data.
Here’s an example of one of them: http://www.lunametrics.com/blog/2012/11/13/track-form-abandonment-google-analytics/